“There is no substitute for knowledge. To this day, I read three newspapers a day. It is impossible to read a paper without being exposed to ideas. And ideas.. more than money.. are the real currency for success.” Eli Broad

I consider myself to be somewhat successful.  Even though I have been knocked down (figuratively) a few times in the business, I have never failed to pick myself up and brush myself off.

The total beauty of it all is the experience.  Not just any experience but my knowledge gained through the experiences over the years. If it wasn’t for the learning experiences, I would not be able to be in the position I am today.  I am better for it and I can share my knowledge with those who seek.

Knowledge is truly powerful when you are growing an online business.  Without it, I could never have created “The Beginner’s Guide To Empire Building” or the The Net Million System. You simply must not underestimate how potent it can be.   Frankly, it has changed my life

I’m not going to sell you on it. But for those who are partial to this industry and want to make an honest buck online here is the abridged guide to my actionable knowledge to changing your own life:

Don’t do sales – Do marketing
Don’t do cold calls – Let people call you
Don’t sell – Show
Don’t enroll people – Sponsor them
Don’t wish you were online – Get a website
Don’t hope for traffic and visitors – Advertise
Don’t email – Get an autoresponder
Don’t spam – Get 100% optins
Don’t join deals – Join businesses
Don’t do it tomorrow – Do it today
Don’t spend money – Invest it in education
Don’t waste money – Make it
Don’t get rich quick – Build cash flow and wealth
Don’t wish it was easier – Make yourself better
Don’t want it to work – Make it work
Don’t hope for success – Create success
Don’t wait for a leader – Become the leader
Don’t follow – Lead
Don’t tell people what to do – Show and mentor them
Don’t watch others – Take action
Don’t chase friends – Show them what you do
Don’t chase prospects – Show them what you do
Don’t chase leaders – Show them what you do
Don’t chase anyone – Show them what you do
Don’t quit – Work harder
Don’t quit – Learn more skills
Don’t quit – Take more action
Don’t quit – Try again

Focus on and understand this last one especially because when you do, you will be well on your way:

When you don’t quit – You succeed.

I have lived by the above list for a while now and it has changed my life.  If you want to be more like me, I would be more than happy to help and mentor you to super success in a home based business.

Also if you liked this guide, please share on Twitter, your followers will appreciate you and so will I, even more than I already do.

Much love,

*top photo credit: michael surtees

In every gathering, guest speakers are frequently invited to highlight the event. Just like a guest speaker, an online seller needs to draw attention to his/her prospective customers. Your words are meant to give customers encouragement into buying what you sell. Dealing with individuals whom you know little of is not really an easy task.

You’ll realize that there’s more to it than merely conveying your thoughts to the audience. Aside from that, even if the words you have written are doing most of the work, your brain must also work twice to be able churn out information the audience could understand perfectly. In addition, selling is not all about you as a speaker; it’s also about the audience whom you are “speaking” with.

image credit: left-hand

One of the most important things to create a successful written communication is to empower your audience. Here are seven important ways on how to empower the people reading your words:

1. Convey what you know. An effective speaker should be able to convey his thoughts well to the audience. Share what you have learned in the past in a way that could easily be understood and related by your customers.

2. Listen to your own voice. It’s as important as asking questions. There are times that listening to the sound of your voice can teach you to become positive and say the things you believe in with confidence. When you are in an ordinary exchange of words, listening is usually what makes the conversation a success, particularly in business situations. When somebody is also talking, never interrupt until he/she is done. That way, the person would feel that you have given his/her idea some thought.

3. Be Humble. Making mistakes is sometimes unavoidable. In a written document, sometimes, we use words differently conveyed by the people thus creating a misunderstanding. Never be afraid to ask them if they were able to understand what you were trying to put into words.

4. Add color to your words. Getting the attention of customers can be difficult at times. You have to learn when to use the right words and how to structure them. Make your customers feel entertained when you’re introducing your products and services. Don’t write words that would somehow suggest that you don’t care about them. Be friendly and approachable. Make them feel at ease through the use of simple but powerful words.

5. Be like the rest of your audience. Communication is all about intermingling between two parties. Listen carefully to the audience’s suggestions, questions and reactions about what you tell them. In fact, you get a lot of ideas from these people if you show them that you are nothing different from them.

6. Become a role model. Everyone needs a mentor. Because you are the one who’s been offering your products and services, you should guide your customers in choosing what’s best for them. Let them know that you are very willing to help and provide them with the necessary information about things related to your business.

7. Be prepared. It’s unavoidable that your audience makes enquiries about the products and services you offer. Again empower them by providing them with everything you know just to clear their confusion. It’s important to let them realize that you are there to serve them and not the other way around.

As entrepreneurs, we have a tendency to under estimate our abilities and over estimate the magnitude of the perceived obstacles that stand between us and the desires we have for our audience.  Do not let empowerment be one of those obstacles.

Also, be sure to leave me a comment below if you liked the message I brought today.  I always enjoy hearing from you.  And don’t forget to “Tweet” it if you liked it.